Want to grow your brand’s visibility and credibility on your own terms? The PR Essentials Toolkit gives you the strategies, templates, and resources you need to take control of your PR efforts and amplify your impact independently—all in one comprehensive package.
New small business owners, thought leaders, and lifestyle content creators seeking an affordable, self-guided resource to help them grow their visibility.
Brands ready to D.I.Y. their PR strategy, media outreach, and influencer pitching with done-for-you templates, step-by-step how to’s, and complete confidence!
PR Planning:
Strategy template to define goals, audience & key messages.
SWOT analysis guide to identify your PR strengths, weaknesses, opportunities, and threats.
Campaign planning guide for product launches, thought leadership, and brand awareness.
Media Support:
How to build media lists and media list template.
Media/broadcast pitch and press release templates.
Pitch calendar template and outreach checklist.
Influencer Support:
Guide to building influencer lists and conducting outreach.
Influencer pitch and collaboration agreement templates.
Thought Leadership Support:
Guest blog, podcast, and broadcast pitch templates.
Tips for positioning yourself as an expert through quotes, bylines, and interviews.
Tracking & Reporting:
Guide to monitoring and capturing coverage.
Results tracker for metrics like reach, ad value, and sentiment.
General Resources:
PR jargon glossary.
Press kit guide and template.
Tips for talking to media and avoiding common mistakes.
Seasonal PR calendar.
PR doesn’t have to be intimidating or expensive. With the PR Essentials Toolkit, you’ll have everything you need to confidently handle your brand’s visibility and credibility efforts.
Add a 60-minute strategy call to your toolkit. Get expert guidance on how to implement your PR plan and answers to your pressing questions.
RISING CREDIBILITY RETAINER
I’ll join your team on a monthly retainer to provide ongoing media and/or influencer relations support, strategy planning, and reporting to keep your brand top-of-mind!
BRAND VISBILITY BLUEPRINT
Get a 90-minute strategy session, audit, custom press kits, tailored pitches, and 1:1 training—everything you need to start amplifying your brand with confidence!
PR ESSENTIALS BEGINNER TOOLKIT
A comprehensive toolkit with all the guides, templates, and resources you need to take control of your PR efforts and grow your visibility on your own!
